We almost forgot about Barbar the Elephant.
We feel like the creative pitch for this ad campaign would have gone a little something like this –
Ad Guy: Ok guys here’s the pitch for your new ad campaign; Humpty Dumpty riding a low rider bike.
Book People Unite Representative: Make it rain!!!!
The Book People Unite representative would then make it rain a whole lot of money from the palm of his hand and they would dance to the song from this ad campaign. It’s awesome that they’re trying to make reading cool, and it worked because we believe our own story. The science of ad making is getting scary because the reality of this meeting would be anything but how we imagine it.